What is B-roll?
B-roll is often used to enhance footage of a person who is speaking towards a camera, like in an interview or explanation video. This video of the person is called a “talking head” and b-roll refers to the additional video clips and/or photos or graphics that are edited in to replace parts of the video of the person who is speaking on camera, while keeping in the audio dialogue of what they are saying. There are two main benefits of b-roll:
1) B-roll visually showcases or emphasizes what the person is talking about. If they start talking about a product they made, we can “cut away” from their “talking head” and show b-roll video/photos/graphic of that product on screen while their dialogue continues to discuss that product.
2) B-roll allows our editors to cover up the “jump cuts” (abrupt startling edits in video) that are often left from taking out “ums” and “uhs” and other outtakes that, when removed, make the video more concise, powerful and overall more engaging to watch.
What about captions or text for my video?
A basic version of captions and text are included in the Baseline Edit, however, we also provide an optional add-on for us to add more dynamic and animated captions, which are “burned into” the video and can’t be toggled on and off within a social media platform. Alternatively, you can have your marketing agency add captions natively within Facebook, Instagram, TikTok, etc. which can increase the reach of your video through searchable “meta data.”
How can we offer the studio so affordably?
All the power is in our custom brand-focused studio combined with tens of thousands of hours honing both the interview and editing